It is a locally know fact that potential products considered for inclusion in Psycledom evolve in an entirely juvenile, yet, totally patentable process.
This process is nothing short of brilliant in its simplicity.

Mere twinklings begin as crayola scribbles.
Scribed in an intense fury of inspiration and glory on bar napkins or the back of past due notices.

Ideally, the process would end here.
Sitting quietly, content, admiring the vibrant colours and lofty lines…failure now, is unpossible.

Despite accusations to the contrary, this IS a business.

Only the most coherent (and potentially world ruling) of those can move on.

Those need to be traced in real ink and a rough design considered.

Often this is where the process comes to a grinding halt.
Pie in the sky and super sublime, sometimes, just aren’t viable.

If the design can be completed, a proto-type is procured.
Once, twice…onwards to either production or destruction.

At each and every step there are a number of factors that are consciously being considered.

They range from the bloody obvious to the irrelevant.
Many have not been included in order to secure a measure of professionalitism.

• Use (der)
• Market (genre and focus)
• Volume (potential – existing/new)
• Pricing
• Competition
• Production (viability, quality control, lead time)
• Distribution
• Country of Origin

From time to time a perfectly viable product doesn’t make it through the entire process and lays dormant.
Sometimes forever.
Sometimes recurring with regularity only to be supressed for a later date.
Think some form of monstery mash criss cross type thing…

Even production products are reviewed on an individual basis…from time to time and regularly.

Like this morning.
No word on which, why or what.  Everything is being considered and nothing at all.

Many of the factors listed and most of the factors excluded have little decisive impact in the minds of consumers.
Meaning outside standard, normal, parameters.
This isn’t bicycle science.

While there is a portion of the MTBR set that would purchase heated floral scented O2 cylinders (as a mineral oil hydraulc substitute) based on the recommendation of some upthousand poster/mod with clerical healing powers (and a rad fact(b)log).
Niner can have these people.

Fortunately, most people consider use, need, reputation and pricing fairly methodically.
The kind of methodically a business model can consider.

Mostly predictably.  Usually unemotionally.

So.  Considering the relative success of the diSSent (fe).
Relative being a qualifier of course, the single largest ‘issue’ is an inability to produce them fast enough.

And.  Considering the amount of inane finishing and prep that takes place on the diSSent (al), combined with the happy vibes coming from shirts, hoodies and jerseys all ALSO manufactured locally…

Is country of origin THAT important?
Certainly it is.
In order to be THAT it must be.

Just how BIG is THAT.

All of these initiatives (partnering with True North and Axis Gear and in-house finishing) result in a product that COSTS significantly MORE then outsourcing of same.
We could do that you know.

Maybe everything should be local?
Maybe nothing?

ForcHugh and paint options are hereby delayed until morrow.

This is important for now.

This entry was posted on Tuesday, November 24th, 2009 at 15:21 and is filed under General Stuff, diSSent Al, diSSent Fe. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.